URGENT UPDATE: Jaguar’s bold Type 00 concept car has emerged from obscurity, dazzling onlookers in London as part of the celebration for the brand’s 90th anniversary. This extravagant unveiling comes just days after the controversial departure of design chief Gerry McGovern, capturing immediate attention and discussion.
The striking EV was prominently displayed outside the Chancery Rosewood hotel, a luxury venue known for attracting high-end automotive aficionados. To commemorate the occasion, the Type 00 received a fresh London Red matte finish, ensuring it turned heads among an impressive lineup that included Rolls-Royce and Bugatti models.
Why does this matter RIGHT NOW? The Type 00 is not just a showcase; it represents Jaguar’s drastic pivot into the ultra-luxury market, aiming to compete with brands like Bentley rather than BMW. Managing director Rawdon Glover confirmed that only 15 percent of future buyers will be returning customers, marking a significant shift in the brand’s target demographic.
Originally set to debut in 2025, the production-ready version has now been delayed until 2026, though deliveries are anticipated to begin by the end of next year. Glover stated the EV’s starting price will be around $130,000, aligning it with competitors like the Porsche Taycan 4S.
As the automotive landscape shifts, Jaguar has already discontinued all previous combustion models, leaving the F-Pace as its last gas-powered vehicle. This model is expected to be phased out by 2026, marking a complete transition to electric for the brand.
Jaguar’s ambitious marketing strategy is designed to generate buzz, and the Type 00’s eye-catching design has succeeded in capturing public interest. Glover emphasized the car’s potential to evoke strong emotional responses, claiming, “We’ve made a car that has drama.”
As the countdown to the Type 00’s official production begins, all eyes will be on Jaguar to see how this new direction resonates with consumers. The world is watching, and Jaguar is prepared to create a “real visceral reaction” in the luxury car market.
Stay tuned for further updates on this developing story as Jaguar navigates this pivotal chapter in its history.
