URGENT UPDATE: A stunning 1963 Studebaker Avanti R2, once owned by legendary designer Raymond Loewy, is now on display at the Los Angeles County Museum of Art (LACMA). This unique vehicle, celebrated for its striking design and supercharged performance, highlights the intersection of art and automotive culture in Southern California.
This freshly restored Avanti, part of LACMA’s new exhibition opening in April 2023, showcases not only the elegance of midcentury design but also serves as a testament to Loewy’s impactful legacy. Known for his iconic works ranging from the Coca-Cola bottle to Air Force One, Loewy’s influence is deeply embedded in American design history.
The Avanti, which boasts a powerful 289-cubic-inch V-8 engine, is a standout feature of LACMA’s gallery dedicated to car culture. According to curator Bobbye Tigerman, this exhibition aims to explore the automobile’s role in art through various media, making this Avanti a perfect centerpiece.
The vehicle’s rich history stems from a critical moment for Studebaker. In the early 1960s, under the leadership of businessman Sherwood Egbert, the company faced significant challenges. Egbert’s bold vision led to the creation of the Avanti, which was designed by Loewy in Palm Springs, California. It was not just another car; it became the fastest production vehicle of its time, achieving a record speed of 170 mph at the Bonneville Salt Flats.
This particular Avanti was one of only two owned by Loewy himself and features a custom three-tone paint job, aluminum accents, and a unique exhaust system that reflects Loewy’s passion for both aesthetics and speed. The restoration has brought the vehicle back to its original glory, making it an even more significant piece of automotive history.
As LACMA prepares for this exhibition, it invites visitors to witness the convergence of art and automotive innovation. The museum, located just a short walk from the renowned Petersen Automotive Museum, offers a rare opportunity to appreciate the automobile as an art form.
For enthusiasts and art lovers alike, this display provides a compelling reason to visit LACMA, where the boundaries between art and design blur in the most fascinating ways. The Avanti will not only be a highlight of the exhibition but also a conversation starter about the cultural significance of automobiles in California and beyond.
Don’t miss your chance to see this extraordinary piece of history and design. As the exhibition approaches, expect more developments surrounding the event and related activities at LACMA. Share this urgent news with fellow car aficionados and art enthusiasts to spread the word about this unique display!
