URGENT UPDATE: In a shocking announcement, Sprinkles Cupcakes, the famed cupcake chain renowned for its innovative cupcake-dispensing ATMs, will close all its locations by December 31, 2023. Founder Candace Nelson revealed the news via an emotional Instagram post, marking the end of a 20-year journey that transformed the dessert landscape.
The closure will affect all 21 stores across the United States, including locations in Palo Alto and San Ramon in the Bay Area. Just two weeks ago, plans for a new location in Burlingame were announced, making this sudden shutdown even more startling. Customers and fans of the brand are reeling from the news.
Social media reactions have been swift, with former employees sharing their experiences of receiving one-day layoff notices. Many are expressing their sadness over the loss of a brand that became synonymous with gourmet cupcakes and community celebration.
Founded in 2005, Sprinkles was celebrated as the “world’s first cupcake bakery” and pioneered the concept of the cupcake truck. After selling to private equity firm KarpReilly in 2012, Nelson stepped away from ownership and operational roles. The brand thrived during the gourmet cupcake craze of the late 2000s and early 2010s, capturing hearts with its unique offerings.
In her announcement, Nelson expressed deep gratitude to the fans and customers who supported Sprinkles, stating, “I’m deeply grateful to the fans, customers, and community who showed up, celebrated with us, and made Sprinkles part of their traditions.” She reflected on her hopes for the brand’s future, saying, “I thought Sprinkles would keep growing and be around forever. I thought it was going to be my legacy.”
As the countdown to closure begins, loyal customers are urged to visit their local Sprinkles locations one last time. The emotional impact of this decision resonates deeply within the communities that embraced the brand.
Stay tuned for updates as this story develops. The end of Sprinkles Cupcakes marks not just the closure of a beloved brand, but also a significant moment in the evolving landscape of gourmet desserts.
