UPDATE: In a stunning revelation, actor Park Jeong Min has been crowned the top rising star in a recent big data analysis released by the Korea Corporate Reputation Research Institute. The findings, based on an extensive review of 53,171,721 data points collected from November 26 to December 26, 2025, show Park dominating the competition, leaving acclaimed actors Lee Jun Ho and Lee Je Hoon in second and third places, respectively.
This urgent news comes as consumer engagement in the entertainment sector reaches new heights, significantly impacting brand reputation. The analysis evaluated participation, media, communication, and community indices to gauge consumer behavior towards actors, revealing stark differences in public perception. Park Jeong Min’s brand reputation index hit an impressive 5,165,198, driven by a remarkable participation index of 880,636 and a media index of 1,775,836.
In contrast, Lee Jun Ho, who secured the second position, recorded a brand reputation index of 2,744,534, with notably lower figures in participation (143,439) and media engagement (629,592). Meanwhile, Lee Je Hoon trailed closely behind with a brand reputation index of 2,424,471, highlighted by a participation index of 285,714.
The Korea Corporate Reputation Research Institute emphasized that these rankings reflect not only actors’ popularity but also their evolving connection with audiences. Director Koo Chang Hwan remarked, “According to the December 2025 big data analysis on rising actor brand reputation, the Park Jeong Min brand took first place.” He acknowledged Park’s status as a trendsetter, stating, “The Lee Jun Ho brand has emerged as a dependable actor, while the Lee Je Hoon brand has grown into a series drama icon.”
The study also notes that fourth-place actor Yoon Kye Sang is winning fans with his compelling performances, while fifth-place Choi Woo Sik is celebrated for his charm in romantic comedies.
As the entertainment industry continues to evolve, these rankings highlight a significant trend in consumer preferences, making it clear that actors are not just performing; they are building brands that resonate with audiences on multiple levels.
In the wake of this analysis, industry watchers will be keen to see how these rankings affect future projects and public engagement strategies for these actors. As Park Jeong Min solidifies his position at the forefront, expectations are high for his upcoming roles and endorsements.
Stay tuned for more updates as this story develops, and watch how these rising stars navigate their newfound fame and influence in the entertainment landscape.
