UPDATE: In a significant shake-up for fitness enthusiasts, Gold’s Gym Southern California has officially sold its 23 locations to EōS Fitness, as announced in an email to members on October 29, 2023. This transition marks a pivotal moment for the iconic gym chain, known for its roots in Venice, California, where it was founded in 1965 by Joe Gold.
EōS Fitness, which operates over 200 locations nationwide, assured Gold’s members that their access to these gyms will remain uninterrupted during the transition. Current members of the nearly two dozen Gold’s locations will soon receive detailed communications regarding changes and the timeline for access to EōS gyms.
Why this matters NOW: With fitness culture continuing to thrive, this acquisition signifies a major consolidation in the gym industry. The move is expected to open new opportunities for members and enhance the services available to them. EōS Fitness is known for its affordable membership options and extensive amenities, which could benefit Gold’s members significantly.
The acquisition does not affect Gold’s Gym’s global operations, as the brand maintains several locations worldwide, with its headquarters having moved to Dallas, Texas, in 2013. EōS Fitness is also based in Dallas, solidifying their operational connection.
Gold’s Gym in Venice, often referred to as the “Mecca of Bodybuilding,” has attracted fitness legends, including Arnold Schwarzenegger. The legacy of Gold’s Gym remains strong, even as it transitions to new ownership in Southern California.
As this story develops, members are encouraged to keep an eye on their inboxes for further updates regarding their memberships and access to EōS facilities. This evolution in gym ownership could redefine the fitness landscape in Southern California and beyond.
Stay tuned for more information as we track the impact of this acquisition on members and the broader fitness community.
