BREAKING: Former idol trainee and creative director Lee Haein has just announced the launch of her new entertainment company, AMA, on October 7, 2023. This exciting development comes in partnership with Kim Jae, the former executive director of Warner Music Korea, marking a significant entry into the competitive entertainment industry.
AMA, which stands for “All My Anecdotes,” is geared towards crafting a narrative-driven approach to artist development. The company aims to bridge the gap between reality and the virtual world, enhancing both local and global engagement with new talent. As Chief Creative Officer (CCO), Lee Haein brings her rich background, including her noteworthy tenure as the creative director for the girl group KISS OF LIFE.
This launch is not just about a name; it represents a new era in entertainment. Lee Haein’s influence can be seen in her recent role as a director on JTBC’s audition program PROJECT 7. Currently, she is also the executive producer for the boy group CLOSE YOUR EYES, formed through the same program, showcasing her commitment to emerging artists.
The partnership with Kim Jae adds a layer of global business acumen to AMA. His experience at Warner Music Korea is expected to provide invaluable insights and strategies as AMA seeks to establish a strong operational foundation. In a statement, an Uncore representative expressed enthusiasm about the collaboration, stating, “We are delighted to be part of the new beginning of AMA, led by CCO Lee Haein, who possesses a truly distinctive creative sensibility, and CEO Kim Jae, a global industry expert.”
Additionally, AMA is making headlines for its strategic partnerships, including agreements with SLL and its subsidiary label Uncore. These collaborations will enhance AMA’s album production capabilities for CLOSE YOUR EYES and ensure ongoing synergy within the music industry by sharing production expertise.
This development is poised to disrupt the entertainment landscape, emphasizing a fresh, narrative-centric approach to artist management. As Lee Haein and Kim Jae prepare to launch new projects, industry insiders and fans alike are eager to see how AMA will redefine the boundaries of artist storytelling and global reach.
Keep an eye on AMA as it unfolds its plans in the coming weeks. The impact of this venture is expected to resonate widely, appealing to both music enthusiasts and aspiring artists around the world. Stay tuned for more updates on this developing story.
