Lifestyle
Richard Forward, Influential Businessman and Family Man, Passes Away

Richard Allen Forward, a respected businessman and devoted family man, passed away on September 15, 2025, at the age of 89. Born on February 1, 1936, in Red Bluff, California, he was the son of Alva and Berenice Forward and the fourth of five siblings. His life was marked by a commitment to hard work, family, and community.
Richard began his education in a one-room schoolhouse at Forward’s Mill, later known as Rockland School. He attended Lincoln Street Elementary and was part of the inaugural class at Bidwell Elementary School in 1948. After graduating from Red Bluff Union High School, he pursued further education at Shasta Junior College and Chico State University.
Over the years, Richard built a diverse career, initially founding Merchants Janitorial Service in 1957, which he operated for a decade. Simultaneously, he worked in the lumber industry with Forward Brothers Lumber Company, U.S. Plywood, and Commander Industries in both Red Bluff and Texarkana, Texas. His journey eventually led him to the insurance sector, where he found his true calling. He served with the California Farm Bureau before establishing the Richard Forward Insurance Agency, which he managed from 1984 until his retirement in 1991.
Life Beyond Work
Richard’s retirement marked the beginning of a new chapter, one filled with adventure and leisure. He and his beloved wife, Ann Forward, embarked on numerous travels across the country in their RV, creating cherished memories together. They raised five daughters: Berenice Forward, Christy Forward, Kelly Forward, Jill Etzler, and Jennifer Skinner.
Together, Richard and Ann enjoyed a life rich with experiences, from golfing at beautiful destinations to dancing and sharing quiet sunsets. Their relationship was characterized by laughter, loyalty, and a deep affection that resonated with all who knew them.
Legacy and Remembrance
Richard is survived by Ann and their five daughters, as well as 13 grandchildren and 10 great-grandchildren. His legacy also includes a wide circle of close and treasured friends. He will be remembered not only for his dedication to family but also for his strength of character and ability to make others feel valued.
A Celebration of Life will take place on November 13, 2025, at 1:00 p.m. at the Presbyterian Church in Red Bluff, California. Following the service, family and friends will gather to honor and celebrate Richard’s remarkable life. Those wishing to pay tribute to his memory may contribute to the Kelly-Griggs House Museum or Manton Parks.
Richard Forward’s life was a testament to hard work, love, and dedication, leaving behind a legacy that will be cherished by his family and community for years to come.
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