Snoop Dogg carried the Olympic torch through the streets of Northern Italy on Wednesday, marking a significant moment ahead of the 2026 Winter Olympics, which will take place in Milan and Cortina. Sporting a white tracksuit, the iconic rapper described the event as an “honor,” expressing his desire to promote “peace and love” to all athletes participating in the games.
In a heartfelt video shared on social media, Snoop Dogg stated, “I’m showing peace and love and it’s an honor to have this torch in my hand right now. I want to spread a whole lot of love to the athletes, to the people of Italy, to the whole world right now. Because that’s what the Olympics is all about. Spread peace and love from the D-O-dub.”
A Historic Role with Team USA
In addition to carrying the torch, Snoop Dogg will serve as the first-ever honorary coach for Team USA. He announced this role via a LinkedIn post, emphasizing the importance of celebrating and supporting athletes beyond their performances. “I’m here to bring my voice, my heart, and maybe a little wisdom from the sidelines. To help motivate Team USA, shine a light on the full athlete journey and uplift the people who make their dreams possible,” he wrote.
Snoop Dogg’s involvement extends to the broadcasting realm as well. He will contribute to NBC’s coverage of the Winter Olympics, joining host Mike Tirico for updates throughout the event. “I am excited to be back with my main man Mike Tirico for the 2026 Winter Olympics in Milan Cortina,” Snoop Dogg remarked in a statement to The Hollywood Reporter in September. He added, “The D-O double G will be on the scene. I am looking forward to celebrating with the athletes and their families.”
What to Expect from the Games
The opening ceremony for the Winter Olympics is scheduled for February 6, 2026, and the games will run until February 22. Coverage will be provided by NBC, USA Network, CNBC, and NBCSN, ensuring that fans worldwide will have access to the events.
Snoop Dogg’s enthusiastic presence at the Olympics promises to bring a unique flair to the celebrations. He hinted at his plans to dress for the occasion, saying, “I’ll be bringing my puffy jackets, snow pants, goggles, skates (and will definitely be iced out).”
As the world gears up for the Winter Olympics, Snoop Dogg’s contributions as both a torchbearer and an honorary coach highlight the spirit of unity and celebration that characterizes this prestigious event. His commitment to promoting positivity and support for athletes underscores the values that the Olympics represent.
