Dior has launched a groundbreaking coed campaign to introduce the first collection by designer Jonathan Anderson. This campaign features a diverse cast, including actress Greta Lee and Sunday Rose, the daughter of actress Nicole Kidman. Shot by acclaimed photographer David Sims, the visuals showcase not only Lee and Rose but also football star Kylian Mbappé, actor Louis Garrel, and rising talent Paul Kircher.
The campaign represents a pivotal shift in Dior’s visual identity since Anderson took the helm as the brand’s eighth couturier in June 2023. According to a statement from the brand, “The Dior clique appears to embrace a liberated sense of style, willing to play with clothing and accessories.” This new direction will influence store displays and merchandising across flagship locations and pop-up shops.
Jonathan Anderson expressed his vision for the brand, stating, “As we go through my time at Dior, there is this idea of how the men’s and women’s will interact with each other.” He aims for a shopping experience that encourages customers to explore clothing across gender lines.
The campaign’s imagery oscillates between vibrant color and striking black-and-white, reflecting Anderson’s fresh approach to wardrobe staples. Key pieces include reinterpretations of denim and knitwear, alongside formal items like lace evening gowns. The designs also feature elements inspired by Christian Dior’s fascination with the 18th century.
In a notable moment, Sunday Rose, aged 17, who made her runway debut at Miu Miu in October 2024, appears alongside Kircher and Lee on a Louis XVI-style settee. The photos capture a blend of casual and formal aesthetics, showcasing sheer evening gowns and shoes adorned with bows—a signature element of Anderson’s designs.
The campaign also highlights the footwear work of Nina Christen, Dior’s new design director of shoes, who has drawn inspiration from vintage Roger Vivier creations. Images include Lee trying on a pair of black slingback shoes next to a selection of feminine footwear.
Sunday Rose’s participation in the campaign follows her recent appearances in Dior’s pre-fall 2026 lookbook and her walk in the brand’s October show. Kircher, celebrated for his roles in films like “Winter Boy,” is seen wearing iconic pieces, including a forest green Donegal tweed version of the Bar jacket and cargo shorts inspired by the 1948 Delft dress.
Anderson praised Kircher’s contributions, stating, “I love these images of Paul—they perfectly capture the Dior I’ve been dreaming toward: elegant yet youthful.” This sentiment underscores Anderson’s intent to cultivate a new generation of brand ambassadors, notably on the men’s side, where Kircher joins a roster that has recently expanded to include talents such as Lee and Mikey Madison.
The campaign also features Mbappé, who embodies strength paired with gentleness, as captured by Sims. Anderson commented on Mbappé’s unique presence, noting, “Kylian has this rare ability to make strength feel gentle.” The photographs depict him in various settings, including a hotel room and under a portrait of Christian Dior from 1928.
Garrel’s participation adds a dash of French charm, with his images spanning from a classic gray flannel suit to a vibrant apple-green knitted cape. Anderson described working with Garrel as a dream, highlighting his effortless style that merges the timeless with the contemporary.
Additionally, the campaign introduces key accessories that will be available as part of the collection’s first drop. These include updated versions of the iconic Lady Dior bag and Book Tote bags embroidered with classic literary titles, alongside several innovative styles like the Cigale, Crunchy, and Diorly bags.
The collection, which became available starting from October 2024, also features a variety of shoes for both men and women, including the Initials, Aurore, and Roadie styles. This campaign, styled by Benjamin Bruno, marks a significant moment for Dior as it embraces a new era of fashion that intertwines gender and style fluidity.
Overall, the introduction of this coed campaign sets a bold new course for Dior under Anderson’s direction, promising to resonate across the fashion landscape and redefine the brand’s identity in the modern era.
