Joe Wicks, the renowned British fitness coach known as “The Body Coach,” has signed a representation agreement with WME, a leading talent agency. This partnership marks a significant step for Wicks, who has built a robust brand in the health and fitness industry, particularly following his rise to prominence during the COVID-19 pandemic.
Wicks first gained popularity by sharing brief recipe videos on social media, which quickly resonated with a growing audience. His engaging content led to the expansion of his brand, now one of the most followed fitness accounts on platforms like Instagram and YouTube. The launch of his award-winning app, Body Coach, in 2020 solidified his status as a key figure in the fitness community. The app is designed to cater to individuals of all ages and abilities, helping them achieve their fitness goals.
In addition to his digital success, Wicks has authored over 5 million cookbooks, including the popular “Lean in 15” series and several other titles. His influence peaked during the pandemic with the initiative “PE With Joe,” a daily live workout on YouTube that engaged millions. One of these sessions set a Guinness World Record for the “most viewers for a fitness workout live stream,” attracting over 950,000 participants.
Expanding Influence and Philanthropy
Wicks’ commitment to fitness and philanthropy is notable. In 2020, he undertook a 24-hour workout challenge, raising more than £2 million (approximately $2.6 million) for Children in Need. His efforts in promoting health and wellness earned him an MBE (Member of the Order of the British Empire) for his outstanding contributions to fitness and charity.
As he continues to broaden his reach, Wicks is also launching new initiatives, such as the animated children’s fitness series “Activate.” This show aims to inspire younger audiences to engage in physical activity. Moreover, he remains active in charitable work through the Body Coach Foundation, further solidifying his role as a leader in the health and fitness landscape.
WME’s representation will cover all aspects of Wicks’ career, including television, digital content, publishing, and live events. This collaboration is expected to enhance his visibility and expand his influence in the wellness sector, enabling him to inspire even more individuals to lead healthier lives.
