UPDATE: A historic storm wreaked havoc on businesses in Altadena’s Mariposa Junction, causing severe flooding just days before the New Year. The deluge, which struck from December 23 to 24, 2025, has forced local business owners into urgent cleanup mode as they grapple with the aftermath of Southern California’s wettest Christmas Eve and Christmas Day on record.
As rain poured down, five businesses still recovering from the devastating Eaton fire, which claimed 19 lives and devastated over 9,000 structures, found themselves battling water damage. Among these, Sidecca, a women-owned apparel store, faced overwhelming challenges as its newly renovated interiors were inundated with water. Owner Manisa Ianakiev described the scene: “To find its pink floors underwater was overwhelming.”
The community quickly rallied to help, with customers bringing in essential cleanup supplies like tarps and brooms. In response to the urgent need for support, Sidecca has launched a “Here We Go Again” fund on its website. “I really appreciate the thoughtfulness of everyone,” said owner Adriana Molina. “It’s hard.”
At McGinty’s Gallery at the End of the World, owner Ben McGinty was over 70 miles away when he received news of the flooding. He rushed back to join friends in mopping up, hoping to reopen the gallery by Saturday, December 27. Thankfully, quick action by the landlord, Joey Galloway, helped manage the extensive leaks.
Meteorologist Edgar McGregor forecasts drier weather ahead, but the damage has been done, with reports of four to eight inches of rainfall in foothill communities. “We knew the rains were strong,” McGinty remarked, emphasizing the relentless clean-up effort.
Local business owners are feeling the weight of this storm, especially as they reflect on the previous year’s devastating fire. Debbie Collins, owner of Ms. Dragon Print & Copy, noted the emotional toll: “Just trying to be here for people… I’m doing fine compared to everyone else.”
Despite suffering some water damage, Collins’s store remains operational, and she is dedicated to supporting her fellow business owners during this crisis. “It’s a lot,” she shared, highlighting the community’s resilience in the face of adversity.
In a poignant reminder of the difficulties they have overcome, local residents are already showing support through messages and offers to help. The Altadena Chamber of Commerce is urging community members to “Shop Altadena” to help local businesses recover.
The emotional impact of this storm is palpable, as residents reflect on what they have endured. “It’s hard,” said Molina. “It’s been the worst year ever.”
As the cleanup continues, these local businesses are determined to bounce back. The community’s spirit shines bright even in the face of natural disasters, showcasing the power of unity and support.
Stay tuned for further updates as businesses in Altadena work to recover from this latest setback.
