UPDATE: Genesis has just confirmed plans for its stunning Wingback wagon concept, with ambitious intentions to join the ranks of high-performance vehicles. According to Genesis president and chief creative officer Luc Donckerwolke, the luxury brand is ready to challenge established competitors like BMW and Audi in the performance wagon market.
This urgent development comes as Genesis aims to expand its lineup with low-volume, coachbuilt vehicles. The Wingback wagon is designed for efficiency and cost-effectiveness, utilizing the existing G90 sedan platform for a seamless build process. This means that, with minimal investment, Genesis can create unique performance variants that cater to niche markets.
Donckerwolke stated, “I get feedback that high-power wagons are not that cool outside of Germany, but if you look at the success of competitors on the U.S. market, that tells me the opposite.” This sentiment highlights a growing demand for high-performance vehicles beyond traditional markets.
The Wingback and its counterpart, the X Gran Coupe, are engineered to share the same 125.2-inch wheelbase and overall length as the G90, allowing for quick adaptations to the existing framework. This strategic approach aims to position Genesis as a formidable player in the luxury performance segment.
Manfred Harrer, head of Genesis and Performance Tech Unit within Hyundai Motor Group, confirmed that engineers are already working on enhancements to the G90 platform. These improvements will not only support upcoming Magma versions of the G90 sedan but also facilitate the production of the Wingback and X Gran Coupe.
As Genesis pivots towards high-performance plug-in hybrid and extended range electric powertrains, the initial production models of both the Wingback and X Gran Coupe are expected to be powered by a version of the 3.5-liter twin-turbocharged V6. Currently delivering 409 hp and 405 lb-ft, plans are underway to increase these figures significantly to compete with rivals like the Audi RS6 Avant, which boasts 600 hp.
There are whispers of a new V8 engine in development for top-end Magma models, which could further elevate the performance of the Wingback and X Gran Coupe. Donckerwolke emphasizes that the Magma sub-brand is not just about flashy paint jobs and horsepower; it’s about creating vehicles that embody both sportiness and luxury.
The Wingback wagon concept is especially noteworthy as it reflects Donckerwolke’s belief that the current SUV boom may soon reach saturation. He argues that discerning enthusiasts will begin seeking alternatives like high-performance wagons, combining versatility with superior handling due to their lower center of gravity.
As Genesis moves forward with these plans, the company is keen to gauge public interest. Donckerwolke asserts, “If enough of you want one, we can make a production version happen.” This proactive approach signals Genesis’s commitment to innovation and responsiveness to market desires.
As the automotive world closely watches these developments, the potential for the Genesis Wingback wagon and X Gran Coupe to redefine luxury performance is palpable. With production possibilities on the horizon, car enthusiasts and luxury consumers alike should stay tuned for more updates. The future of Genesis is poised to be thrilling.
