URGENT UPDATE: Bose has just announced a major change for its SoundTouch speaker line, confirming that cloud services will cease in May 2026. This decision follows a successful 13-year run for the SoundTouch series, which debuted in 2013. In a move that prioritizes customer experience, Bose will not render these speakers obsolete, instead providing options for continued use.
The tech giant explained that it can no longer maintain the infrastructure supporting older models. However, rather than “bricking” existing devices—a common fate for many tech products—Bose is empowering users by announcing that features like Bluetooth and AirPlay will remain operational. Customers will still be able to use their SoundTouch speakers to stream music via Spotify Connect after the shutdown.
Bose has taken commendable steps to keep users informed, originally announcing the server shutdown in October 2025 and extending the grace period to May 2026. During this time, the app will be updated to a version that allows users to control their systems without relying on the cloud. Users will still be able to configure and remotely manage their devices over Wi-Fi, maintaining a significant level of functionality.
As Bose states, “With this version of the app, you will be able to control any system that is on the same Wi-Fi network as your phone.” Although browsing music services within the app will cease, users can still access their favorite music platforms like TuneIn and Pandora through AirPlay, Bluetooth, or AUX connections.
This proactive approach is a significant contrast to the practices of competitors like Sonos, which faced backlash for its past decisions regarding device obsolescence. Bose’s strategy sends a clear message to both current SoundTouch owners and potential buyers about its commitment to customer satisfaction and longevity in product usability.
The SoundTouch speakers, originally priced at approximately $399 (or £350 / AU$549), will continue to function effectively without reliance on cloud services. This move not only mitigates disappointment among users but also reinforces Bose’s reputation in the smart speaker market.
As Bose navigates this transition, customers are encouraged to prepare for the upcoming changes. The company’s transparent communication and dedicated support stand as a model for the industry, urging other tech companies to reconsider how they handle product lifecycles and customer relationships.
What’s Next: As we approach the cutoff date, users should familiarize themselves with alternative streaming methods and utilize Bose’s resources to maximize their SoundTouch experience. This significant update is a reminder of the evolving nature of technology and the importance of sustainable practices in the consumer electronics industry.
Stay tuned for ongoing updates and expert reviews on how these changes will impact SoundTouch users worldwide. Don’t miss out—share this news with fellow tech enthusiasts to keep everyone informed!
