The 2025 Victoria’s Secret Fashion Show showcased a vibrant blend of glamour, storytelling, and diverse representation, marking a significant transformation for the iconic lingerie brand. Held on October 25, 2025, at Steiner Studios in New York City, the event featured high-profile performances from artists such as Karol G, Madison Beer, Missy Elliott, and TWICE, all contributing to a renewed sense of excitement surrounding the brand.
For years, Victoria’s Secret faced criticism regarding its narrow portrayal of beauty. After a notable hiatus, the brand returned to the runway in 2024 with a carefully curated mix of familiar and fresh faces, including legends like Adriana Lima and Tyra Banks. However, the 2025 show truly marked a rebirth, emphasizing a new generation of models and a broader spectrum of beauty. The casting included athletes like Angel Reese and Suni Lee, who brought a refreshing perspective, blending athleticism with high fashion and challenging traditional notions of femininity.
Bold Choices and Iconic Looks
The show’s aesthetic choices reflected a significant shift. The return of voluminous hairstyles replaced the slicked-back looks criticized in previous years, resonating positively with fans on social media. Audiences celebrated the revival of the classic big blowout, which added a nostalgic flair to the proceedings, reminding viewers that the brand can evolve while retaining its signature glamour.
Musical performances served as an engaging backdrop to the fashion, with Madison Beer kicking off the show. Her sultry rendition of hits such as “Make You Mine” set the tone for an evening filled with energy. Following her, members of TWICE, including Tzuyu, Jihyo, Nayeon, and Momo, captivated the audience with their dynamic performances of “This Is For” and “Strategy.” The evening culminated with Missy Elliott delivering a high-energy finale with classics like “One Minute Man” and “Get Ur Freak On.”
Each segment of the fashion show told a unique story through its designs. From metallic corsetry inspired by early 2000s trends to flowing silks that embraced contemporary minimalism, the garments highlighted the evolution of style within the brand. Notably, Jasmine Tookes walked the runway while nine months pregnant, representing strength and redefining beauty standards. Meanwhile, Candice Swanepoel dazzled in a striking bronze outfit adorned with gilded wings, merging nostalgia with a modern twist.
A New Ethos of Empowerment
A standout moment came from Emila Ratajkowski, who wore wings designed to resemble blooming petals, symbolizing the blend of sensuality and artistry that characterized the 2025 show. The overall theme of empowerment resonated throughout the event, as models embodied confidence and presence in a way that felt authentic and relatable.
The 2025 Victoria’s Secret Fashion Show not only highlighted the brand’s ability to adapt but also its commitment to representing a broader spectrum of beauty. By embracing diversity and incorporating meaningful narratives into its presentations, Victoria’s Secret has taken significant steps towards a more inclusive future while still celebrating its glamorous roots.
In conclusion, this year’s event proved that reinvention can coexist with identity. For a brand historically synonymous with fantasy, the show grounded its narrative in themes of power, presence, and possibility, creating a memorable experience that captivated audiences around the world.
