New York City’s tourism sector is poised for revitalization under the leadership of new mayor Zohran Mamdani. His administration is focused on harnessing the immense potential of tourism, which serves as a significant economic driver for the city. Despite challenges stemming from the pandemic and other external factors, the enthusiasm surrounding Mamdani’s commitment to tourism is palpable among stakeholders.
Tourism has long been a cornerstone of New York City’s economy, generating approximately $53.4 billion annually. However, visitor projections for 2025 have been revised down by 13%, anticipating 64.7 million visitors, including 5% fewer international travelers. This decline translates to an estimated loss of $4 billion in direct spending, funds that could have supported essential services for residents.
Faced with these challenges, NYC Tourism + Conventions operates with a budget of $36 million, which includes $21 million from the city. This funding is considerably less than that of competing cities, such as Los Angeles ($74 million), Las Vegas ($426 million), and Orlando ($117 million). Even nearby cities like Washington, D.C. ($44 million) and Boston ($45 million) have larger budgets despite having smaller tourist bases.
Despite these financial constraints, NYC Tourism + Conventions supports 387,000 jobs and contributes $81.4 billion to the local economy, generating $7.1 billion in tax revenue for the city. This financial impact underscores the critical role tourism plays in supporting not just the economy but also the city’s public services.
Mamdani’s focus on making New York City more affordable for residents might seem at odds with promoting tourism. However, investing in tourism can effectively fund his affordability agenda without increasing taxes. Many cities allocate a portion of hotel taxes or convention revenue to bolster tourism marketing, a model that could benefit New York City.
Governor Kathy Hochul is also a staunch advocate for tourism, and collaboration between her office and the mayor’s could yield significant benefits for the industry. Exciting events are on the horizon, including the hosting of eight World Cup matches in 2026. According to Tourism Economics, this event is projected to generate over $3 billion in economic activity, with a substantial portion coming from international visitors.
This year marks the 250th anniversary of the United States, and New York City plans to celebrate with a grand parade of tall ships and various events, expected to generate an additional $2.8 billion in spending. The festivities, reminiscent of the 1976 Bicentennial, aim to uplift spirits and promote tourism throughout all five boroughs, not just Manhattan.
Mamdani’s vision encourages visitors to explore diverse attractions beyond the usual hotspots. From the New York Aquarium in Brooklyn to the Museum of the Moving Image in Queens and the Snug Harbor Cultural Center in Staten Island, there are countless opportunities for tourists to discover unique experiences. Culinary adventures await across neighborhoods, with world-class dining options from Harlem to Arthur Avenue, Astoria, and Jackson Heights.
Every dollar spent by tourists contributes to the livelihoods of New Yorkers, supporting essential needs such as groceries and rent, reinforcing Mamdani’s argument for the importance of tourism in enhancing quality of life.
As New York City enters this new era, stakeholders are optimistic about a prosperous year ahead. The goal is to attract millions of visitors and create new opportunities, ensuring that they return time and again. The leadership of Mamdani, alongside the support of figures like Calvelli, executive vice president of the Wildlife Conservation Society, and Wilson, owner of Melba’s Restaurant, signals a commitment to revitalizing the city’s tourism landscape for years to come.
