Kylie Jenner has captured attention with her latest campaign for Kylie Cosmetics, showcasing a striking look that features a sheer dress adorned with pomegranate seeds. The reality television star and beauty mogul unveiled her new lip butter, which comes in a new pomegranate scent and shade, during a recent photoshoot.
In a series of images shared on social media on February 4, 2026, Jenner posed in a strapless sheer minidress that highlighted her creativity and bold style choices. The pomegranate seeds on the bodice of the dress not only complemented the product but also created a visually captivating aesthetic. The accompanying social media post from Kylie Cosmetics announced the launch of the lip butter, describing it as an “award-winning” product with “juicy hydration, sheer red color, and a glossy finish.”
Social Media Buzz Surrounding the Campaign
Jenner’s fashion statement did not go unnoticed, with fans and followers expressing their admiration across various platforms. Comments on the brand’s Instagram page included enthusiastic responses, with one user declaring her “adorable” and another labeling her “iconic.” The campaign has sparked further interest in the product, which is now available at Ulta Beauty and online.
This latest initiative continues to highlight Jenner’s influence in the beauty industry, where her innovative marketing strategies and personal brand resonate with consumers. As a prominent figure in both reality television and business, her style choices often set trends and inspire followers globally.
Keeping her look cohesive, Jenner styled her hair in an elegant updo and opted for a hint of red lipstick that matched the vibrant tones of the pomegranate seeds, enhancing the overall theme of the campaign. Her ability to seamlessly blend fashion with product promotion showcases her expertise in the beauty sector.
As Kylie Cosmetics expands its offerings with this new lip butter, Jenner’s campaign is poised to attract significant attention and drive sales, further solidifying her position as a leader in the beauty market.
