This Super Bowl Sunday, the prebiotic soda brand poppi took center stage with its latest commercial featuring music stars Charli xcx and Rachel Sennott. Marking its third consecutive appearance during the event, poppi showcased a vibrant 30-second advertisement designed to resonate with the modern audience. The ad, directed by Aidan Zamiri and created in collaboration with the agency MIRIMAR, invites viewers to embrace a shift in mood through an engaging narrative.
In the commercial, a typical college lecture hall transforms dramatically when a student opens a can of poppi. This moment triggers the entrance of Charli xcx, who transports viewers into a lively and imaginative world, illustrating how poppi redefines everyday experiences into something extraordinary. The ad aims to capture the essence of social media interactions, group chats, and the communal nature of Super Bowl celebrations, positioning poppi as more than just a beverage—it’s a lifestyle choice.
Kristina MacIntosh, Senior Vice President of Marketing at poppi, emphasized the strategic intent behind this year’s campaign. “We showed up with the same confidence, tone, and cultural point of view that defines how poppi exists online,” she stated. “Bringing someone like Charli xcx into our Super Bowl moment was key. She shapes culture; she doesn’t chase it.”
This year’s advertisement builds on poppi’s previous Super Bowl campaigns, which introduced the brand to the market and demonstrated its unique consumption occasions. The current spot solidifies poppi’s identity as a cultural force in the soda industry while encouraging consumers to embrace its motto, “Make It poppi.” The commercial concludes with Charli xcx delivering the tagline, encapsulating the brand’s message that good vibes begin with a sip of poppi.
Since its inception in 2020, poppi has gained significant traction, culminating in a record $1.95 billion acquisition by PepsiCo in 2025. The brand, co-founded by husband-and-wife duo Stephen and Allison Ellsworth, combines prebiotics with fruit juice to create a refreshing, low-calorie drink with just five grams of sugar. With a lineup of 17 flavors, including Strawberry Lemon and Classic Cola, poppi has built a loyal consumer base that includes celebrities like Hailey Bieber and Billie Eilish.
To view the full Super Bowl commercial, audiences can visit YouTube and follow @drinkpoppi on Instagram for additional content. As poppi continues to evolve, it emphasizes entertainment and cultural relevance, solidifying its place in the modern beverage landscape.
PepsiCo, which owns poppi, reported nearly $94 billion in net revenue for 2025, serving consumers in over 200 countries. The company is committed to sustainability through its pep+ initiative, which aims to integrate environmental priorities into its business strategy.
For more information on poppi and its offerings, visit drinkpoppi.com or follow the brand on social media platforms.
