UPDATE: Western New Yorkers are prioritizing local businesses this Black Friday, defying frigid temperatures to support their communities. Shoppers are flocking to unique stores along Elmwood Avenue, seeking more than just discounts— they want the personal touch that small businesses provide.
At Little Salmon, owner Tracey Wei emphasizes the inherent advantages of shopping local. “We inherently offer better service; we aren’t cookie-cutter,” Wei said. “A lot of small business owners care and beautify the streets, offering something big box stores can’t.” Her sentiment echoes across the region, reflecting a growing national trend.
According to the National Retail Federation, approximately 67 million people are expected to participate in Small Business Saturday this year, following the Black Friday rush. Shoppers like Lauren Dunkle express their commitment, stating, “I think whenever there’s something created with heart, you can feel it right off the bat.”
The enthusiasm extends beyond city streets to the quaint blocks of East Aurora. Rachele Pfister, owner of Head Over Heels, has been a community staple for nearly two decades. “We’re the heart of the community,” she says. “Without small businesses, you don’t really have that strong community.”
For many store owners, the months of November and December represent a critical period. Pfister noted, “The holiday season is so important to us because it can make or break a lot of businesses.” The urgency of these weeks is palpable as local entrepreneurs strive to attract shoppers.
Families like Sarah Henneberry and her son Evan are opting for small shops over crowded malls this year. “Avoiding the mall is amazing, but we like to shop small because you can get awesome name brands locally and support the businesses,” she explained. This choice underscores a community-centric mindset that values personal connection over convenience.
As shoppers navigate through the bustling streets of Elmwood and East Aurora, business owners hope this trend continues beyond the holiday season. They aim to inspire lasting habits that keep dollars circulating within their communities, long after the decorations are taken down.
With the holiday shopping season in full swing, the focus on local businesses shows no signs of slowing. Western New Yorkers are not just making a choice; they are forging a movement that champions community, connection, and the spirit of entrepreneurship.
Stay tuned for more updates on this developing story as we track the impact of local shopping in your area.
