Boston University (BU) has initiated the “You Are Why” campaign, aimed at strengthening partnerships and showcasing the impact of its research and educational efforts. The campaign seeks to enhance the lives of individuals not only in Boston but also throughout the United States and globally. BU President Melissa Gilliam emphasized the campaign’s objective is to engage supporters and elected officials, fostering collaborations that address longstanding societal challenges.
In a letter to the BU community on September 26, 2023, Gilliam articulated the need for higher education institutions to adapt to significant challenges. These challenges include rapidly changing technology, diminishing research funds, and a decline in public trust. She noted that these issues extend beyond the university, affecting the communities that institutions serve.
Focus on Collaboration and Innovation
The “You Are Why” initiative underscores BU’s commitment to impactful research and discovery. It highlights projects such as a bionic pancreas designed to assist individuals with type 1 diabetes and scholarship programs for exceptional students from Boston Public Schools. These initiatives are crucial for fostering a more engaged and empathetic society.
Gilliam’s letter outlined the campaign’s focus on developing innovative partnerships. “We must find new partners,” she stated, stressing the importance of collaboration across various sectors, including industry, foundations, and nonprofits. This effort aims to create opportunities for students who will ultimately become the next generation of leaders, scientists, artists, and thinkers.
The campaign will also spotlight the contributions made possible through federal and philanthropic investments. The ongoing partnership with federal agencies is vital to BU’s mission and to future generations. Through this initiative, the university seeks to demonstrate how its scholarship, teaching, and service directly impact the lives of patients, students, and communities.
Commitment to Service and Community Engagement
The “You Are Why” campaign is a call to action, emphasizing a shared commitment among faculty, students, staff, alumni, donors, elected officials, and partners to work collaboratively for the greater good. Gilliam noted that successful initiatives require collective effort, stating, “Our work is inherently collaborative—and accountable to the communities we serve.”
As BU continues to excel in convergent research, it aims to break down barriers not just within academic disciplines but also between institutions and external organizations. The campaign encourages dynamic partnerships that can support and shape the future of research while providing essential opportunities for students.
In summary, the “You Are Why” campaign at Boston University represents a strategic move to enhance its societal impact through collaboration, innovation, and a commitment to improving lives. By forging new partnerships and emphasizing the importance of research and education, BU aims to remain a crucial player in addressing generational challenges.
