Cleveland Cavaliers guard Donovan Mitchell is making headlines not only for his performance on the court but also for his popular signature basketball shoes from adidas. The adidas D.O.N. Issue #7, which debuted during the Eastern Conference Playoffs in July 2025, is now available at a discounted price of 20% off, making it an appealing option for both basketball players and holiday shoppers.
The D.O.N. Issue #7, priced between $90 and $120 in full-family sizing, has launched in various colorways that have captured the attention of fans. Currently, select adult sizes are available for $96 on adidas.com, featuring popular colorways such as Camp, Lime Burst, Core Black, and Cloud White. This price reduction signals a growing opportunity for consumers looking for high-performing basketball footwear.
Mitchell’s shoes are engineered for speed, precision, and confidence on the court, reflecting his commitment to excellence. As he explained, “My journey’s always been about staying true, blocking out the noise, and letting the work speak. D.O.N. stands for ‘Determination Over Negativity’ and this shoe is a reminder that no matter where you start, you can exceed expectations.”
The D.O.N. Issue #7 is more than just a performance sneaker; it embodies Mitchell’s dedication to community and youth empowerment. The design aims to inspire young athletes, encouraging them to trust their abilities and play with purpose. Mitchell has been with adidas since he signed a multi-year deal in July 2017, shortly after being drafted into the NBA. His first signature sneaker, the D.O.N. Issue #1, was launched two years later, and his line has continued to evolve with each new release.
As the 2025-26 NBA regular season unfolds, Mitchell’s influence within the Cavaliers and the adidas brand appears to be stronger than ever. The ongoing success of his sneaker line indicates a bright future for both the player and the brand. Fans and sneaker enthusiasts alike can look forward to more exciting developments as the season progresses. For the latest updates on footwear in the NBA, stay tuned to Sports Illustrated’s Kicks On SI.
