Aqua-Rex has introduced a groundbreaking technology aimed at addressing the global issue of hard water, which affects countless households and businesses. Traditional methods, particularly ion exchange, have dominated the market for nearly a century. This process, while effective, is costly and environmentally detrimental, prompting the need for a more sustainable solution.
Hard water, primarily caused by high levels of dissolved calcium, leads to significant problems. When heated, calcium precipitates, forming scale that clogs pipes, damages appliances, and reduces heating efficiency. As Jonny Seccombe, President of Aqua-Rex, notes, “You can’t simply wipe the scale away. Scale sticks and only an acid can remove it.” The conventional answer has been salt-based softeners, which come with their own issues, including high installation and maintenance costs, the necessity for constant salt refills, and the environmental impact from chloride discharge.
Aqua-Rex’s system offers a non-chemical alternative that treats hard water without altering its fundamental composition. The technology utilizes radio signals to influence calcium precipitation, preventing it from adhering to surfaces. “It makes the scale form as a powder in suspension,” Seccombe explains. “It’s like chalk dust that passes through the system.”
Proven Effectiveness and Environmental Benefits
The Aqua-Rex device has undergone rigorous evaluation, meeting the IAPMO IGC 335 test protocol, which assesses performance under real-world conditions. An independent study conducted with water from Las Vegas at 180°F revealed an impressive 83% reduction in scaling. Seccombe asserts, “At normal domestic water temperatures, the scaling is negligible. It’s affordable, reliable, and proven.”
Beyond preventing scale buildup, this technology also softens water by promoting calcium precipitation in suspension. Users have reported improved soap lathering, softer laundry, and better results for hair and skin. The Water Quality Association has recognized that “these technologies may provide a measurable reduction in hardness” based on data from Aqua-Rex’s performance.
Despite its advantages, the adoption of Aqua-Rex technology has been gradual. Seccombe attributes this to industry resistance rather than skepticism about the technology itself. “The technology works, but it challenges a long-standing business model,” he explains. The financial benefits that Aqua-Rex offers pose a threat to traditional service providers reliant on salt-based systems.
As communities increasingly focus on reducing chloride discharge for water recycling efforts, the potential for Aqua-Rex is growing. Traditional methods face scrutiny when assessed for their installation and maintenance expenses. Aqua-Rex’s low-cost, low-maintenance solution makes scale control accessible for all in hard water regions.
A Step Forward for Water Treatment
The implications of Aqua-Rex’s technology extend beyond mere convenience. With cities considering bans on salt-based softeners due to environmental concerns, Aqua-Rex presents a viable solution that can significantly aid water recycling initiatives while minimizing emissions at a low cost.
After years of refining this innovative technology and establishing independent validation, Seccombe emphasizes the need for investment to elevate Aqua-Rex to mainstream markets. “To get it to the next level, we need an investor or trade buyer who can expand it into the mainstream,” he states. The company’s established market presence and eco-conscious design present a timely opportunity for investment.
Seccombe, who has dedicated nearly four decades to challenging conventional methods, views this moment as a chance for both financial success and significant progress. “Every industry reaches a point where it has to decide whether to cling to the old or embrace something new, better, and more affordable,” he says. He adds, “Billy Smith, CEO of the American Society of Plumbing Engineers, describes me as the Steve Jobs of the water treatment industry. Let’s see where that goes!”
Aqua-Rex’s innovative approach to hard water treatment not only offers a solution for everyday problems but also positions itself as a leader in sustainable water management.
