Ugg and Sacai have unveiled an exciting new shoe collection, set to launch on October 27, 2025. This collaboration marks the second time the renowned footwear brand and the avant-garde Japanese luxury label have joined forces. The collection features a thigh-high boot alongside various other footwear styles, all designed to reflect Sacai’s unique aesthetic.
The inspiration behind this collection is drawn from Sacai’s fall 2025 theme, “Where the Wild Things Are.” Each piece showcases a blend of traditional Ugg silhouettes infused with a whimsical twist, embodying the innovative spirit that Sacai is celebrated for. According to Chitose Abe, Sacai’s creative director, “For our fall/winter 2025 collection, we took ‘Where The Wild Things Are’ as our starting point, and designed the show so that the clothes, the models’ hairstyles, and even their walking all conveyed a sense of being ‘wild.’ Incorporating Ugg shoes felt essential. As a result, we were able to fully express the concept.”
This collection represents a significant milestone as it introduces styles for both men and women, expanding Ugg’s reach in the luxury footwear market. The collaboration reflects a commitment to pushing design boundaries while maintaining the comfort and familiarity associated with Ugg products.
The exclusive launch will be showcased at the Ugg Feel House, a multisensory community space located at 412 West 14th Street in New York City. Open to the public from October 24 to 28, the Ugg Feel House has become a focal point for brand engagement. This year’s event features curated experiences, including bespoke artwork and a retail shop showcasing the latest Ugg styles.
Curated by A$AP Ferg, the Ugg Feel House spans three floors and presents an interactive environment for visitors. Attendees can enjoy a variety of activities, such as an “Uggified” photo booth and product customization options from Original Rose and MetaGirl Studio. The event aims to deepen the connection between the brand and its audience, providing a platform to experience the new collection in an engaging setting.
As the fashion industry continues to evolve, collaborations like that of Ugg and Sacai highlight the blending of luxury and comfort. This partnership not only showcases innovative design but also reflects the changing consumer preferences towards unique and expressive fashion. With the collection set to officially launch soon, anticipation is building among fashion enthusiasts eager to experience the latest offerings from these two influential brands.
