UPDATE: IVE’s Yujin has skyrocketed to viral fame after being announced as the face of the Nara Sarang Card, a military-exclusive bank card in South Korea. The announcement, made earlier today by Hana Bank, has sparked widespread attention due to an ironic twist: despite her prominent role in the campaign, Yujin is ineligible to own the card herself.
The Nara Sarang Card is not just any debit card; it serves as a service ID for individuals currently serving in the military or those who have previously served. It also offers benefits to soldiers and veterans, making it a crucial financial tool. In a surprising revelation, Yujin expressed her disappointment, stating, “I was like, what do I have to do to get it, and they said I’m not applicable for it.”
As the literal face of the card, Yujin’s image appears prominently on its design, elevating its status among consumers. However, due to her lack of military service, she cannot apply for it herself. This situation underscores the massive public recognition and trust Yujin commands as a top-tier idol in the K-Pop industry.
Yujin’s expression of disappointment resonates with fans, who have taken to social media to share their reactions. Many are calling for Hana Bank to consider gifting her a non-working version as a keepsake, highlighting the emotional connection between fans and their idols.
This development has not only brought attention to the card but has also sparked conversations around the eligibility criteria for military-related benefits in South Korea. Yujin’s involvement signifies a blending of popular culture and military recognition, a unique intersection that has captivated audiences.
In addition, Yujin’s status as a leading figure in K-Pop continues to influence market trends, with fans eager to support her brand partnerships. The Nara Sarang Card’s association with such a prominent idol could lead to increased interest and applications among the military community.
As of now, the card remains exclusively available to military personnel, but many are watching closely to see if Hana Bank will introduce any changes or alternatives that allow broader access. Fans are hopeful that this incident will lead to further collaborations between the bank and idols, enhancing the visibility of military benefits.
Stay tuned for more updates on this developing story, as IVE’s Yujin continues to make waves both in the K-Pop scene and beyond.
