UPDATE: Thousands of revelers flocked to Whiskey Row in Prescott, Arizona, on New Year’s Eve, as the 15th annual Boot Drop took place, marking a unique celebration that has become a must-see event. The western-themed tradition captivated over 20,000 attendees, eagerly awaiting the descent of a 6-foot-tall illuminated cowboy boot from the historic Palace Restaurant, as reported by FOX 10’s Taylor Wirtz.
The event featured not one, but two boot drops: the first at 10 p.m. and the grand finale at midnight, ringing in 2026. “This is the only boot drop worldwide, as far as we know,” said Matt Brassard from M&M Entertainment & Productions, highlighting the event’s singularity and cultural significance.
Since its inception, the Boot Drop has seen explosive growth. The inaugural event attracted merely 2,000 people, but recent years have witnessed participation exceeding 20,000, creating a significant economic lift for Prescott. “Now it’s hard to even find a room if you don’t look in advance,” Brassard noted, underscoring the event’s impact on local tourism.
Attendees enjoyed a vibrant atmosphere filled with fireworks, live music, and amusement rides, transforming the boot drop into a signature holiday destination in Arizona. This celebration pays homage to Prescott’s rich heritage as the home of the world’s oldest rodeo.
As the countdown to the new year began, the excitement in the crowd was palpable, with cheers erupting as the boot began its descent. This festive gathering not only marks the start of a new year but also strengthens community ties, bringing together locals and visitors alike.
Looking ahead, Prescott’s Boot Drop continues to be a focal point for New Year’s celebrations, promising even bigger festivities in the years to come. Residents and tourists alike are already planning for next year’s event, ensuring that this unique tradition remains a highlight of the holiday season.
