BREAKING NEWS: Chicago sports retailers are experiencing a massive surge in sales of Bears merchandise as the team heads into the playoffs for the first time since January 2021. Clark Street Sports reports a staggering 41% increase in Bears gear sales compared to last year, driven by the team’s recent winning streak.
The excitement is palpable as fans flock to stores across the Chicago area. At Clark Street Sports, located at 4506 W. Lawrence Ave., co-owner Jason Caref noted that sales have boomed, particularly following the Bears’ thrilling comeback against the Green Bay Packers last week. “Christmas came early for our company this year,” Caref stated, highlighting the undeniable impact of the Bears’ success on local businesses.
Online and in-store shopping has reached unprecedented levels, with parking nearly impossible at the busiest locations. Store manager Fatima Reynoso remarked that last week was the busiest she’s seen in her four years at the shop. “People are coming in for last-minute gifts, and Bears gear is at the top of everyone’s list,” Reynoso said.
The demand for Bears merchandise has also been felt at Wrigleyville Sports, located at 959 W. Addison St.. General manager Devin Carlstrom confirmed, “Sales have been crazy. Anything with the Bears is flying off the shelves.” The store’s popular “Good, Better, Best” T-shirts and sweatshirts, referencing coach Ben Johnson’s slogan, have become must-have items for fans.
Fans are not just shopping; they are sharing their hopes for the team’s playoff success. Camilo Cumpian was at Clark Street Sports purchasing a Bears hat for his son, a nostalgic nod to the team’s legendary Super Bowl XX victory in 1986. “If we’re lucky, history will repeat itself,” he expressed, reflecting the emotional connection many have to the team’s legacy.
The Bears’ resurgence has invigorated small businesses across the city, including card and sports memorabilia shops that have faced numerous challenges this year, including inflation. Caref noted, “It’s been tough to sell merch for teams that are not performing well, but this year is different.”
With jerseys of star rookies like Kyle Monangai and Colston Loveland flying off the shelves, Caref revealed that Monangai jerseys—priced between $130 and $175—sold out within just 48 hours. “We can’t keep it in stock,” he added, emphasizing the overwhelming demand.
As the city braces for colder weather, winter essentials such as Bears-branded hats, gloves, and scarves have also seen a significant boost in sales. New merchandise celebrating the Bears as division champions is ready to go, but Caref remains optimistic about selling it once the team secures a playoff victory.
Store associate Wes Nunez has witnessed firsthand the pride and excitement among fans. “It’s long awaited, to say the least,” he said, noting the electric atmosphere in bars and public spaces following the team’s recent victories. “Football brings the community together. Everyone is proud to be a Chicagoan now.”
As the Bears prepare for their playoff journey, the excitement is not just about the games; it’s a celebration of community, history, and hope for a bright future. Fans are urged to grab their gear quickly, as the demand shows no signs of slowing down.
Stay tuned for further updates as the Bears’ playoff adventure unfolds, and watch for more developments in local retail as the team continues to inspire Chicagoans everywhere.
