UPDATE: Millions of Japanese are partaking in a unique Christmas tradition today, feasting on Kentucky Fried Chicken, and it’s drawing attention worldwide. On December 24, the busiest day of the year for KFC in Japan, families are flocking to their local outlets to indulge in special holiday meals, a phenomenon that surprises many outside the country.
This unusual culinary celebration dates back to the 1970s. It began when Takeshi Okawara, manager of Japan’s first KFC franchise, recognized a gap in the market after overhearing foreign customers lamenting the absence of traditional turkey dinners. Seizing the opportunity, Okawara launched a one-day chicken bucket campaign that has evolved into a nationwide craze.
Why This Matters NOW: KFC is now the third most profitable fast-food franchise globally, valued at $15.4 billion, with over 1,100 locations in Japan. The Christmas bucket tradition accounts for nearly one-third of KFC’s annual revenue in the country. With demand surging, customers are placing orders as early as six weeks in advance, showcasing the deep-rooted cultural adaptation of a Western brand.
KFC’s holiday offerings include a special bucket priced at around $37, which has become synonymous with the season. To alleviate long wait times, the company has introduced discounts for those who preorder online.
In a recent performance, Japanese comedian Meshida humorously noted the phenomenon, saying, “Many foreigners often ask me: ‘Why does everyone eat KFC in Japan?’ Japanese people think all Western people eat KFC at Christmas!” This adds a layer of cultural intrigue to the tradition, reflecting how global perceptions shape local practices.
Social media influencers are also highlighting this unique tradition. Megan Elizabeth, a Tokyo-based influencer with 328,000 Facebook followers, shared her family’s Christmas bucket experience, which included classic fried chicken, chicken tenders, a handwritten note, lemon cheesecake, and cheesy rice. Her excitement captures the festive spirit around this holiday staple.
What’s Next: The KFC Christmas tradition shows no sign of slowing down. As this promotional event nears its 50th anniversary, it continues to grow in popularity, solidifying its place in Japanese culture. With KFC’s innovative marketing strategies and cultural resonance, this holiday custom is likely to endure, inviting curious onlookers and holiday enthusiasts alike to witness the unique blend of tradition and fast food.
As the clock ticks down to Christmas, the scene at KFC locations across Japan is a testament to the power of effective marketing and cultural adaptation. This year, the festive chicken feast is not just a meal; it’s a vibrant celebration of community, tradition, and innovation.
