UPDATE: A new Firehouse Subs location is set to open in Farmingdale, New York, at the end of January 2024, marking a significant expansion for the popular sandwich chain. This announcement comes as Bolla Market partners with Firehouse Subs to introduce several new restaurants inside its convenience stores.
The forthcoming Farmingdale restaurant will showcase the full Firehouse Subs menu, featuring beloved items like the Hook & Ladder and the New York Steamer. The Hook & Ladder includes turkey, ham, and Monterey Jack cheese, while the New York Steamer is crafted with corned beef brisket, pastrami, melted provolone, mustard, mayo, and Italian dressing.
Bolla Market, which opened its first Firehouse Subs on November 15 in Long Island, New York, is poised for rapid growth. In a statement, Sean O’Neill, Chief Development Officer for Bolla Market’s parent company, Bolla Oil, confirmed that “several more” locations are planned. While the exact number of future openings remains undisclosed, a Firehouse Subs spokesperson added, “there are plans to open more” and urged diners to “stay tuned for more details as future restaurant locations become solidified.”
This expansion is receiving enthusiastic support on social media, with one diner declaring that Firehouse Subs is “way better than Jersey Mike’s.” This sentiment highlights the growing popularity of Firehouse Subs amid its aggressive expansion strategy.
Bolla Market’s approach to integrating fast food restaurants within its convenience stores is backed by statistics. Approximately one-third of its nearly 240 convenience stores across New York and New Jersey currently host major fast food franchises, including Burger King, Pizza Hut, and Tim Horton’s. This trend reflects a broader movement where convenience retailers are increasingly investing in fast food options, exemplified by RaceTrac’s recent acquisition of the sandwich chain Potbelly for $566 million.
As the opening date approaches, fans of Firehouse Subs are advised to keep an eye out for updates regarding additional locations and menu offerings. The urgency of this expansion signals a significant shift in the fast-casual dining landscape, making it an exciting time for sandwich lovers in the region.
