Qlik has once again secured a Customers’ Choice designation in the 2025 Gartner Peer Insights Voice of the Customer report for Analytics and Business Intelligence Platforms. This recognition, awarded based on verified user reviews, marks the second consecutive year that Qlik has achieved this honor. The Customers’ Choice label is granted to vendors who excel in overall experience, user interest, and adoption, reflecting positive feedback collected over an eighteen-month period.
The Gartner Peer Insights report noted that only a select number of analytics and business intelligence providers qualified for this year’s evaluation, with even fewer meeting the stringent criteria for the Customers’ Choice distinction. Qlik executives view this award as a testament to the company’s commitment to delivering trusted analytics and practical artificial intelligence solutions.
Customer Trust and Data Quality at the Forefront
Brendan Grady, executive vice president and general manager of Qlik’s analytics business unit, emphasized the importance of their platform in transforming complex data into actionable insights. He stated that customers value the ability to derive clear answers that inform real-world decisions, rather than being bogged down by abstract insights that do not lead to tangible outcomes.
Feedback highlighted in the Gartner report underscores Qlik’s strengths in integrating data from various sources while maintaining governance and usability. Users consistently express confidence in the quality of data provided by Qlik, appreciating the comprehensive view across their systems and the platform’s responsiveness to changing business conditions. This aligns with Qlik’s strategic focus on delivering context-aware analytics that seamlessly fit into existing data environments, avoiding the constraints of a closed technology stack.
Recognition in the Industry Landscape
The Customers’ Choice acknowledgment follows Qlik’s recent designation as a Leader in the Gartner Magic Quadrant for Analytics and Business Intelligence Platforms. This evaluation assesses vendors based on their execution capabilities and long-term vision, providing a benchmark for potential buyers. Together, the Magic Quadrant and the Peer Insights Voice of the Customer reports serve as essential tools for organizations looking to balance analytical assessments with firsthand user experiences.
The 2025 Gartner Peer Insights Voice of the Customer report was released on March 15, 2024. Individual peer reviews are accessible through Gartner Peer Insights, offering prospective buyers detailed insights on how various organizations rate vendors across functionality, support, and overall experience. As businesses increasingly rely on data-driven decision-making, Qlik’s ongoing recognition reinforces its role as a trusted partner in the analytics landscape.
