New Balance has unveiled an eye-catching Iridescent Pack that features two of its latest footwear models: the futuristic Abzorb 2000 and the retro-styled 2010. This release marks a shift for the Boston-based sportswear company, traditionally known for its classic gray designs, and introduces a vibrant aesthetic appealing to a modern audience.
The Abzorb 2000, which first appeared in retail in June 2023, showcases a striking iridescent effect that covers its synthetic upper. This dynamic treatment also extends to the shoe’s signature Abzorb SBS visible cushioning. With its Y2K-inspired design, the model has been released in various colorways and notable collaborations, including with artist Aminé and designer Joe Freshgoods.
In contrast, the 2010 model adopts a more understated approach. Dominantly black, it features iridescent accents on its overlays and heel cushioning. While the iridescent finish is less pronounced than on the Abzorb 2000, it adds a refreshing touch to the nostalgic design, appealing to fans of retro aesthetics.
Retail Availability and Pricing
The new Iridescent Pack became available on Wednesday through New Balance’s e-commerce store and select retailers. Early indications suggest a strong demand, with several stockists reporting low inventory levels for specific sizes of both models. The Abzorb 2000 is priced at $170 and carries the style code U2000PPB, while the 2010 is available for $160 with the style code U2010ETB.
This launch represents a notable evolution for New Balance, which has typically focused on more muted color schemes. The incorporation of vibrant iridescence may signal a strategic shift in design philosophy aimed at attracting a younger demographic.
As the sportswear market continues to evolve, New Balance’s latest releases may serve as a reflection of broader trends that prioritize bold aesthetics alongside performance. For those interested in acquiring either model, both pairs can be found on the official New Balance website, where the brand continues to innovate while maintaining its commitment to quality.
